SAFAVIEH Handmade Novelty Heidelore Floral Rug

The Novelty Collection displays creatively styled area rugs with eye-catching motifs, bold colors, and a thick wool pile. Ideally suited to the kitchen, den, hallway, or children's playroom, these craft-art-inspired floor coverings are hand-tufted of pure, soft wool with a cotton backing for a cushioned feel underfoot.

Why You'll Love It

• Versatile designer style - a look that layers easily into modern, transitional, and classic rooms
• Made for real life - designed for the way busy homes actually live
• Coordinated collection - patterns and palettes designed to work together across sizes and shapes

Design & Style
A coordinated range of designs shares the collection's signature look.

Perfect For
Living rooms, bedrooms, dining rooms, entryways, and other well-used spaces. Offered in multiple sizes and shapes - see available options above.

Care & Use
Vacuum regularly without a beater bar; blot spills promptly. Complete the set: pair any rug in this collection with a SAFAVIEH non-slip rug pad - the cushioned version adds comfort underfoot, and pads trim to fit any rug size or shape. Search "Safavieh rug pad" on this site to shop the full selection.

• The SAFAVIEH difference - For over a century, SAFAVIEH has been synonymous with exceptional quality and timeless design, a legacy carried through four generations since 1914. From New York, we offer rugs, furniture, lighting, and décor to help you design a space you love.